Software rarely fails on features
•1 min read
software-designoperational-realitysystems-thinking
Most logistics software is technically capable. Feature lists are long. Integrations are possible. Dashboards are configurable.
Yet dissatisfaction persists.
The problem is rarely missing functionality. It is misalignment between the system and the way work actually happens. When software ignores operational nuance, users adapt in ways designers never predicted.
Workarounds appear. Informal processes return. Shadow systems grow.
From the outside, the implementation looks complete. From the inside, the real system is split between official tools and unofficial practice.
Software fails less from technical weakness than from insufficient empathy for operations.
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